Question · Q3 2025
Richard Baldry asked about Athena's architecture and its extensibility to new platforms like Marigold, and whether Athena makes Zeta more inquisitive about tuck-in acquisitions. He also asked Chris Greiner about buybacks as a percentage of free cash flow.
Answer
David Steinberg (Co-Founder, Chairman, and CEO, Zeta Global) explained that Athena's architecture is internally built, partnering with OpenAI for voice, and can be layered on any platform with an OpenAI API. He noted Athena could expand TAM and serve as a bridge for future acquisitions. Chris Greiner (CFO, Zeta Global) stated the focus is on using greater than half of free cash flow for share repurchases, with 85% year-to-date, and significant dry powder remaining.