Question · Q4 2025
Richard Kramer questioned whether AI capabilities are a material purchase consideration for consumers, or if record sales reflect other factors like iOS base retention. He also asked if Apple anticipates altering its hybrid approach to data centers (own vs. third-party) given increased CapEx by other tech companies for AI, and the role of Apple Silicon (M5 series).
Answer
CEO Tim Cook acknowledged that many factors influence purchasing decisions and while it's too early for in-depth surveys on iPhone 17, he is bullish on Apple Intelligence becoming a greater factor. CFO Kevan Parekh stated that Apple expects increases in CapEx related to AI investments, including Private Cloud Compute, and will continue to leverage its hybrid model of first-party and third-party data center capacity, not moving away from it.