Question · Q3 2025
Felipe, on behalf of Richard Newitter, asked about the customer acquisition cost (CAC) for Type 2 patients compared to Type 1, and how Insulet's scale could provide a long-term advantage in converting this patient population given the early stages of adoption.
Answer
Eric Benjamin (COO) explained that Insulet leverages its 25-year presence with Type 1 prescribers, creating strong commercial synergy and efficient activation of existing call points with SECURE T2D data. While activating new prescribers for Type 2 initially incurs higher costs due to education, Insulet manages this effectively and efficiently, maintaining a close eye on overall CAC.