Question · Q4 2025
Rick Wise sought further details on BD's three major initiatives: the operating model change, targeted sales team focus, and Mike Feld's new Chief Revenue Officer role, asking about their impact on new BD, timing of benefits, and implications for divisional growth and margins. He also inquired about longer-term operating margin expansion beyond the 25% target.
Answer
Tom Polen, Chairman, CEO, and President of BD, elaborated on extending BD Excellence to commercial and innovation. He detailed Mike Feld's new CRO role to drive world-class commercial performance, the re-architecting of the commercial operating model, and a $30 million incremental investment in sales forces for high-growth/high-margin areas like PI, APM, PureWick at home, and new surgery innovations in Europe. He also mentioned reallocating $50 million of corporate costs to R&D for future innovations in areas like urinary incontinence, tissue regeneration, and biologic drug delivery. Commercial benefits are expected this year, with R&D benefits in a couple of years. For margins, he noted achieving the 25% target and sees further room for expansion driven by continued gross margin improvement from BD Excellence and a positive mix from investing in higher-margin spaces.