Question · Q4 2025
Rishi Jaluria asked about the progression of AI search tailwinds on the Tech and Shopping segment, potential investments to capitalize on AI search opportunities, and the resilience of other business segments like healthcare and gaming against these trends.
Answer
CEO Vivek Shah explained that while traffic is fungible in Gaming & Entertainment and Health & Wellness, high-intent affiliate commerce traffic in Tech and Shopping is harder to replace. He noted that affiliate commerce commissions from organic traffic were down $25 million year-over-year in 2025, with half of that decline in Q4. He outlined strategies to offset this, including app traffic, browser extensions, video licensing, events, and broader display advertising.
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