Rob Culbreth

Rob Culbreth asked about the 5x cost improvement in campaign execution, specifically if it results from eliminating supply chain hops like DSPs, and whether agentic AI centralizes or federates the programmatic world. He also inquired about the top drivers of Q4 upside.

Answer

Rajeev Goel, Co-Founder and CEO, explained the 5x efficiency comes from reducing manual activity and third-party involvement across the entire campaign lifecycle. He clarified that agentic capabilities are complementary to programmatic pipes, bringing more volume to the platform. Steve Pantelick, CFO, attributed Q4 upside to strong growth in emerging revenues (75%+), mobile app (25%+), and CTV, alongside stability in the legacy DSP.