Rob Ottenstein's questions to PROCTER & GAMBLE (PG) leadership • Q1 2026
Question
Rob Ottenstein asked about the increasing importance of affordability in U.S. consumer choice and how Procter & Gamble plans to address this through channel strategy, revenue growth management, or price pack architecture, beyond just innovation.
Answer
CFO Andre Schulten clarified that 'value' (price over integrated performance) is central, not just 'affordability,' noting consumers still trade up where value is attractive, with private label shares declining. P&G addresses value through strong price ladders, optimizing pack sizes, channel presence (club, online for larger packs; smaller cash outlay for paycheck-to-paycheck consumers), and innovation across all value tiers (e.g., Luvs, Cascade, Tide, Gain).