Rob Wildhack's questions to Shopify Inc (SHOP) leadership • Q1 2025
Question
Rob Wildhack from Autonomous Research inquired about the new merchant acquisition pipeline for both SMB and enterprise, questioning if market uncertainty was causing hesitation among potential new customers.
Answer
President Harley Finkelstein countered that market uncertainty is actually accelerating the move to Shopify, especially for larger brands. He explained that legacy and custom-built platforms are being exposed as slow and restrictive, driving brands to seek Shopify's agility, lower total cost of ownership, and rapid feature deployment. He confirmed the new merchant pipeline has not slowed down.