Robbie Owens's questions to BJ's Wholesale Club Holdings (BJ) leadership • Q2 2025
Question
Representing Robbie Owens from Bank of America, an analyst asked about the performance of the Fresh 2.0 initiative in meat and seafood since its May launch and whether there were signs of a multiplier effect where members also buy more produce.
Answer
CEO Bob Eddy described Fresh 2.0 as a major success, noting that the perishables category led growth with a comp roughly double the grocery division's 3% comp. He pointed to pilot clubs in Florida, now in their second year, which are still comping at chain levels, as proof of a durable and significant improvement. For the newer meat and seafood rollout, he stated that while it's early, they are seeing 'exciting results' with substantial improvements in sales and salvage, validating the strategy of stacking key fresh categories to drive trips and engagement.