Robert Brooks's questions to Crane NXT Co (CXT) leadership • Q1 2025
Question
Robert Brooks asked about the go-to-market strategy for the newly scaled Crane Authentication business, focusing on the nature of discussions with potential new customers. He also inquired about the potential for the Authentication segment's growth rate to accelerate over the next 18 months, possibly driven by a major new brand win.
Answer
President and CEO Aaron Saak explained that the strategy centers on leveraging technology leadership and prestigious reference customers like the NFL to win new business directly. The sales process involves a 'land-and-expand' model focused on increasing share of wallet. Both Saak and SVP and CFO Christina Cristiano reiterated expectations for steady and consistent mid-single-digit growth for the segment, emphasizing its resilient, recurring revenue nature rather than projecting a dramatic acceleration.