Robert Brooks's questions to RealReal Inc (REAL) leadership • Q1 2025
Question
Robert Brooks of Northland Capital Markets requested more context on the record new consignor growth and its primary drivers, and also asked for a comparison between the partnership program and the dropship program.
Answer
CEO Rati Levesque explained that new consignor growth was driven by a combination of revamped sales incentives, new stores, the 'Real Partners' referral program, and tech tools. She clarified that the 'Real Partners' program involves referrals from stylists and closet organizers, while 'Dropship' is a B2B channel for high-value vendors to upload products directly to the site.