Robert (on behalf of Ron Josey)'s questions to Trivago NV (TRVG) leadership • Q4 2024
Question
Representing Citigroup, Robert asked for details on the planned 'differentiated member proposition,' its strategic rationale, and how it would differ from a traditional loyalty program. He also inquired about the evolution of the Holisto partnership for the Book & Go initiative and the conditions for exercising the equity purchase option.
Answer
Executive Johannes Thomas clarified that the member proposition aims to differentiate from other search tools by offering logged-in users exclusive access to non-public 'fenced rates' from partners, rather than being a points-based loyalty program. On the Book & Go initiative, he expressed satisfaction with the Holisto partnership's progress against key objectives and noted they are now assessing scalability. A decision on the equity option has not been made and will depend on continued performance.