Robert Colbert's questions to Ziff Davis Inc (ZD) leadership • Q3 2024
Question
Robert Colbert asked for an update on the company's internal use of Generative AI and whether weakness in categories like food and beverage had impacted the health business.
Answer
CEO Vivek Shah reiterated that Ziff Davis does not use GenAI for content creation, but is very bullish on its application for coding and for integrating AI features into products to improve user experience, like in the Lose It! app. He stated that weakness in food and beverage advertising has not been a factor for their health and wellness business, as it is not a significant part of that segment's advertising formula.