Question · Q4 2025
Robert Coolbrith of Evercore ISI asked about the key unlocks, including demand/supply partners or prior quarter momentum, that drove the significant CTV strength and exceeded expectations. He also inquired about the potential for the agentic shift to bring incremental volumes, currently transacted offline via insertion orders, into programmatic, representing net new market growth.
Answer
Michael Barrett (President and CEO, Magnite) attributed CTV strength to broad-based growth from stronger DSPs (like Amazon) and partnerships (like MNTN), combined with stronger-than-anticipated upfront negotiations where streaming played a significant role, now translating into spend. He expressed hope that automation and an agentic approach could bring linear dollars, currently frozen in offline IOs, into programmatic, making it easier and more efficient, which would be very beneficial to Magnite's platform.
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