Question · Q4 2025
Robert Culbreth from Evercore asked about the 5x cost efficiency in campaign execution, whether it stems from eliminating supply chain hops like DSPs, and how agentic advertising might evolve the programmatic world (centralized vs. federated). He also inquired about the top drivers of Q4 revenue upside.
Answer
Rajeev Goel, Co-Founder and CEO of PubMatic, explained the 5x cost efficiency comes from reducing manual activity and eliminating third parties across the entire campaign execution process. He sees agentic capabilities as complementary to programmatic, bringing more volume to the platform rather than replacing real-time bidding. Steve Pantelick, CFO, attributed Q4 upside to strong growth in emerging revenues (75%+), mobile app (25%), and CTV (double-digit rates), along with stability in the legacy DSP impact and robust shopping vertical ad spend.
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