Question · Q3 2025
Robert Fishman inquired about the ESPN deal, asking how it came together, why it makes sense for DraftKings today, and the expected importance of integration within ESPN's apps as a future growth driver.
Answer
Jason Robins, Co-founder and CEO of DraftKings, expressed excitement about reuniting with ESPN, highlighting their premier sports brand status and extensive presence across sports media, including NBCUniversal and Amazon. He emphasized ESPN's large fantasy database and app, numerous channels, and talent as key assets for leveraging across product and marketing, aiding both new customer acquisition and existing customer engagement through content and potential app integrations. Mr. Robins also noted ESPN's aggressive growth trajectory as a positive for a synergistic partnership.