Robert Goff

Research Analyst at Echelon Wealth Partners

Rob Goff is the Managing Director and Head of Research at Echelon Wealth Partners, specializing in technology, telecom, and new media sector analysis. He covers companies such as Playmaker Capital and Canaccord Genuity Group, and is known for providing actionable investment recommendations on these names, including performance-based ratings and price targets. With over 30 years of experience in the financial industry, Goff began his career after graduating from the Ivey Business School at Western University, holding influential research and analyst roles at firms such as Byron Capital Markets, Northland Capital Partners, Haywood Securities, Credit Suisse, Midland Walwyn, Scotia Capital Markets, and Mutual Life of Canada before joining Echelon. He holds an HBA in Business Administration and Management and possesses extensive industry credentials as a research analyst, consistently demonstrating leadership in the Canadian capital markets.