Robert Kobrik's questions to Cardlytics Inc (CDLX) leadership • Q1 2025
Question
Robert Kobrik questioned how Cardlytics is assessing its customer base amid macro uncertainty and its visibility for the year. He also requested an overview of the mechanics of the new Cardlytics Rewards Platform (CRP) and asked for more detail on the Q1 partner mix impact on adjusted contribution.
Answer
CEO Amit Gupta noted that while some advertisers are cautious, countercyclical categories like retail and restaurants are performing well, and some large clients are securing annual capacity. He explained that the CRP expands their publisher network to merchants' digital properties, with a new partner onboarded in just four weeks. CFO Alexis DeSieno clarified that the Q1 dip in adjusted contribution margin was due to a temporary legacy partner mix and that the metric is expected to recover to the mid-50% range as new supply partners scale.