Robert M. McGuire's questions to Gohealth Inc (GOCO) leadership • Q3 2024
Question
Robert M. McGuire inquired about GoHealth's efforts to reduce customer acquisition costs (CAC), the expected CAC trend in Q4 and beyond, and whether the e-TeleQuote acquisition model is repeatable. He also asked about the anticipated mix of agency versus non-agency business.
Answer
CEO Vijay Kotte detailed that CAC reduction is driven by better marketing targeting, increased agent efficiency via AI and automation, and real-time supply-demand matching. He confirmed that GoHealth's platform creates unique synergy opportunities and the company is actively seeking similar acquisitions. Regarding the business mix, he explained that while initial contracts are based on predicted market stability, the final agency vs. non-agency mix is ultimately determined by consumer choice and finding the best plan for their needs.