Question · Q3 2025
Robert Moskow asked if the national marketing for Coors Light and Miller Lite is considered effective despite multi-year share losses, or if there are opportunities for improvement, with regional execution being the primary focus for stabilization.
Answer
CEO Rahul Goyal acknowledged opportunities for how Coors Light and Miller Lite show up, noting work on Miller Lite's 50-year campaign and Coors Light's share losses in Q3 versus Q2. He emphasized focus on getting the right national campaigns for these big brands, citing Coors Banquet's success as an example of effective execution, and mentioned upcoming live sports programming.