Question · Q1 2026
Robert Moskow questioned the apparent clash between the need to raise soup prices to cover costs and the importance of providing value, especially given share losses in eating soups. He asked if Campbell's plans to improve affordability for eating soups and how competitors have reacted to recent price increases.
Answer
CEO Mick Beekhuizen explained that while cooking soups (broth, condensed cooking varieties) are performing well, eating soups, particularly ready-to-serve (RTS) and some condensed eating-focused products, are under pressure. He attributed RTS pressure to general eating soup trends and surgical pricing actions taken due to disproportionate inflation. He noted that elasticities materialized as expected and that selective incremental actions have been taken for the soup season to remain competitive, with recent L4 trends showing slight RTS growth and subdued share declines.
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