Robert Ohmes's questions to DICK'S SPORTING GOODS (DKS) leadership • Q2 2025
Question
Robert Ohmes of Bank of America requested more detail on customer behavior, asking about any shifts between online and in-store channels, the performance of the back-to-school season, and whether customers were showing increased sensitivity to promotions.
Answer
President & CEO Lauren Hobart clarified that the company is seeing strong growth across all channels, not a shift from one to another. She noted that back-to-school is primarily a Q3 event but the assortment is very strong. Hobart emphasized that promotions have not been a significant factor, as the differentiated and innovative product assortment drives demand, and the company is not observing any consumer trade-down behavior.