Question · Q3 2025
Robert Ohmes requested an update on Tractor Supply Company's retail media initiatives and sought clarification on the softness observed in select discretionary categories, specifically whether it included apparel or was distinct from overall big ticket trends.
Answer
Hal Lawton, President and CEO, clarified that the softness in discretionary categories in Q3 was consistent with Q1 and Q2 trends, with customers cautious on big ticket purchases unless there was a strong need. He noted that Q3 strength in riding lawn mowers offset weakness in other big ticket items and the absence of emergency response sales. Rob Mills, EVP, CTO and CSO, reported strong progress in retail media, on track for triple revenue growth year-over-year, with expanded partnerships and new product offerings, and a focus on self-service capabilities for 2026.