Robert Ohmes's questions to Sprouts Farmers Market Inc (SFM) leadership • Q3 2024
Question
Robert Ohmes asked for more detail on the impact of social media on the sales acceleration and what factors would determine whether Q4 comps land at the high (10%) or low (8%) end of the guidance range.
Answer
CEO Jack Sinclair explained that social media has driven impressions from 'millions to billions,' fueled by specific messaging, celebrity partnerships, and viral products like CMOS, which directly drives traffic and sales. CFO Curtis Valentine stated that hitting the high end of the comp range would depend on a strong holiday season, while acknowledging the business has seen rapid step-changes in performance recently.