Question · Q3 2025
Robin Farley inquired about the recent uptick in booked revenue per passenger cruise day over the last three months, asking if it was due to comparable base effects, an improved geopolitical situation, or accelerating demand. She also asked about the expense side, specifically if other costs would scale given significant capacity increases, beyond marketing and HR investments.
Answer
Leah Talactac, President and CFO, attributed the uptick to the strength of Viking's consumers, their loyalty, and willingness to plan ahead, exceeding marketing expectations. Regarding expenses, she noted that current SG&A investments support next year's growth. While committed to disciplined cost management and not compromising product quality, Leah acknowledged that expenses would increase with growth, but also highlighted efficiencies from technology and operators' ability to navigate cost pressures, aiming for margin expansion.
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