Robin Haneland's questions to National Storage Affiliates Trust (NSA) leadership • Q2 2025
Question
Robin Haneland of BMO Capital Markets asked for an assessment of the competitive landscape and for details on the 'green shoots' from the new marketing strategy that support the forecast for revenue acceleration in the second half of the year.
Answer
President & CEO David Cramer described a more stable competitive environment due to peaking new supply, which has stabilized asking rents. He explained that marketing 'green shoots' include improved top-of-funnel demand and occupancy growth in July following the company's rebranding and domain consolidation efforts. EVP & CFO Brandon Togashi added that these trends support confidence in sequential revenue improvement for the second half.