Rodrigo Gastim's questions to MercadoLibre Inc (MELI) leadership • Q2 2025
Question
Rodrigo Gastim of Itau BBA sought clarification on whether Gross Merchandise Volume (GMV) in Brazil accelerated following the new free shipping campaign, similar to the acceleration seen in items sold.
Answer
Ariel Szarfsztejn, Commerce President, confirmed that both items sold and GMV accelerated in Brazil. He specified that items sold grew 34% year-over-year in June, a major acceleration. However, the impact on overall GMV growth was smaller because the acceleration was concentrated in the lowest Average Selling Price (ASP) segment. He stressed the move is a long-term investment in customer retention and frequency.