Roger Cheung's questions to Tencent Music Entertainment Group (TME) leadership • Q2 2025
Question
Roger Cheung from Barclays asked about operating expenses and leverage, noting that bottom-line growth has outpaced top-line growth and questioning if this trend of cost efficiency would continue.
Answer
Management explained that while they will continue to invest in content promotion, traffic acquisition, and R&D, they are committed to financial discipline. They anticipate the absolute value of operating expenses will grow from the 2024 baseline but will ensure that expense growth remains slower than revenue growth. This strategy is designed to preserve operating leverage and allow for continued net profit growth.