Roger [Indiscernible]'s questions to Tencent Music Entertainment Group (TME) leadership • Q3 2024
Question
Roger from Barclays followed up on the SVIP program, asking for a breakdown of the 10 million members, specifically how many were added in Q3 and the mix between new users versus upgrades from the regular VIP tier.
Answer
An executive clarified that the majority of SVIP members are upgraded from the existing basic VIP plan. The company observed that many SVIP users are young, which aligns with their service offerings. Management sees further growth opportunities by targeting young EV users with cross-device privileges and by integrating SVIP with the fan economy.