Roger Lipton's questions to ONE Group Hospitality (STKS) leadership • Q2 2025
Question
Roger Lipton of Lipton Financial Services inquired about the specifics of the upcoming Seattle Benihana location and whether the success of the San Mateo prototype would lead to more company-operated Benihana openings in the future.
Answer
President & CEO Emanuel Hilario described the Seattle location as a 7,000 sq. ft. flagship on Lake Union, converted from a planned Kona Grill to a Benihana to capitalize on higher revenue potential, with a target opening by year-end. He clarified that while the company is excited about the model's returns, the primary strategy is to leverage these strong unit economics to drive franchise interest and accelerate growth across a potential 400-unit U.S. footprint, rather than focusing solely on company-owned expansion.