Question · Q4 2025
Ronald Keung from Goldman Sachs inquired about Vipshop's quarter-to-date business performance, specifically how the late Spring Festival and seasonality impacted Q4 sales and the observed recovery in Q1. He also sought clarity on the margin outlook for 2026, considering 2025's margin pressure, new investment plans, and expectations for gross and net profit margin stabilization.
Answer
Jessie Zheng, Head of Investor Relations, explained that Q4 sales, particularly in December, were impacted by unusually warm weather affecting winter apparel demand and delayed holiday shopping due to a late Spring Festival. She noted a clear pickup in consumer activity in January and February, aligning with the Q1 guidance of 0-5% top-line growth. Regarding margins, management emphasized a consistent philosophy of high-quality, sustainable, profitable growth, expecting margins to remain stable and aiming for outperformance in 2026 and beyond.
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