Question · Q3 2025
Ronald Keung at Goldman Sachs asked about the duration of JD.com's commitment to investing in its loss-making food delivery business for customer acquisition and the progress made in improving its economics, specifically regarding commissions and new business models like Seven Fresh Kitchen. He also inquired about JD.com's plans to strengthen its competitive edge in 3P general merchandise categories such as supermarket, health, and apparel, focusing on speed, selection, quality, and price.
Answer
CEO Sandy Xu stated that food delivery and on-demand retail are long-term strategies aimed at healthy, sustainable growth, with a focus on optimizing operational efficiency and improving unit economics (UE). She highlighted healthy GMV and order volume growth in Q3, a healthier order mix with rising meal orders, and a sequential narrowing of operating loss due to UE improvement. She mentioned the commission-free policy for merchants and limited advertising revenues, but noted progress in enriching supplies (high-quality restaurants) and improving subsidy efficiency. Sandy Xu also introduced the Seven Fresh Kitchen model as a supply chain innovation addressing food safety and boosting sales. For general merchandise, she emphasized sustained double-digit growth, particularly in supermarket, health, fashion, and home goods. Strategies include improving user mind share, optimizing costs through supply chain, and collaborating with brands to refine operations and build strong categories.