Question · Q4 2025
Ross Sandler of Barclays inquired about the evolving landscape of the AI market, specifically how it's shifting from being top-heavy with AI-native labs to broader enterprise adoption in 2026. He also asked how Amazon plans to extend its relationship with companies like OpenAI to bolster its AI initiatives across both retail and AWS segments.
Answer
CEO Andy Jassy described the AI market demand as "barbelled," with significant spend from AI labs and runaway applications at one end, and enterprises leveraging AI for productivity and cost avoidance at the other. He believes the "middle of the barbell"—enterprise production workloads and new AI-native businesses—will become the largest and most durable segment, driven by increasing AI talent, lower inference costs, and successful workload migration. Jassy acknowledged Amazon's significant relationship with OpenAI, announced in November, and expressed hope for continued partnership, while emphasizing that the AI movement will involve thousands of companies, not just a few.
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