Ross Sandler's questions to Maplebear Inc (CART) leadership • Q2 2025
Question
Ross Sandler from Barclays followed up on advertising, asking how emerging brands and new off-site retail media partnerships with platforms like Pinterest and The Trade Desk are contributing to growth and when they might become significant enough to offset weakness from large CPGs.
Answer
CEO & Chair Fidji Simo confirmed that the diversification strategy is working, as growth from emerging and mid-sized brands more than compensated for a pullback from a large CPG partner. She noted that off-platform advertising is at an earlier stage; while foundational partnerships are in place and performing well, the focus is now on developing the right motion to scale these businesses. Simo believes the fundamentals are now nailed, positioning this channel for future growth.