Question · Q4 2025
Ross Seymore inquired whether the expansion of Broadcom's TPUs into a merchant go-to-market strategy for other customers represents a substitution effect for potential ASIC customers or a broadening of the overall market, and what the financial implications are.
Answer
Hock Tan (President and CEO, Broadcom) explained that the most common substitution for TPUs is merchant GPUs, not other custom ASICs. He emphasized that investing in a custom AI accelerator is a long-term strategic decision, distinct from transactional moves between GPUs and TPUs, and that customers committed to their own ASICs are unlikely to be deterred.
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