Question · Q2 2026
Roy from Morgan Stanley asked for estimated market penetration rates in Karooooo's key operating regions: South Africa, Europe, and Asia.
Answer
CEO Zak Calisto provided his personal estimates for market penetration: approximately 35% in South Africa, 20-25% in Europe, and under 10% in Asia. He also outlined three growth levers: customer acquisition, adding new features to the SaaS platform (without increasing ARPU), and introducing new products like Cartrack tag and video solutions, which do increase ARPU but also incur additional costs.