Question · Q4 2025
Ryan asked about Arlo's shelf share expansion at Walmart and the competitive landscape, particularly concerning the increasing presence of home security cameras from China in the U.S. market. He sought Arlo's perspective on potential further share gains and any feedback from retail partners regarding this competition. Additionally, Ryan inquired about Arlo's expectations for 2026 unit volumes and overall consumer demand, given the strong performance in 2025.
Answer
CEO Matthew McRae confirmed that Arlo captured additional shelf share at Walmart and other retailers with its recent product launch, with plans for new product SKUs and expansion into additional retailers over the next 6-9 months. He noted a trend among key retailers to consolidate brands, where Arlo expects to maintain and potentially increase its share. McRae also highlighted ongoing federal and state-level investigations into certain Chinese camera brands, which could block imports and open up 10-20% of the U.S. unit volume for capture, for which Arlo is strategically positioned. Regarding 2026 unit volumes and consumer demand, McRae stated that while third-party data suggests a flat to 5-10% market growth, Arlo aims to grow faster by capturing share and has observed a stronger start to the year in consumer demand than anticipated, supporting its annual operating plan.
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