Ryan Brinkman's questions to Goodyear Tire & Rubber Co (GT) leadership • Q2 2025
Question
Ryan Brinkman of JPMorgan Chase & Co. asked about the surprising surge in low-cost tire imports into the U.S. and Europe despite new tariffs, questioning the effective dates and potential for pre-buys. He also inquired about the relative contribution of price versus mix to financial results and the future outlook for mix, considering consumer behavior and the impact of tariffs on lower-tier tires.
Answer
EVP & CFO Christina Zamarro explained that instead of imports being redirected, a surge occurred in both the U.S. and Europe simultaneously, driven by speculation around tariff timing. She clarified that the tariff narrative is now settling, with expectations for U.S. imports to decline in Q3. Regarding price/mix, Zamarro confirmed that announced price increases are effective but were offset by a significant downdraft in commercial truck mix and a demand shift to lower-priced products ahead of the increases. CEO Mark Stewart added that the company is driving a richer mix with over 500 new SKUs focused on 18-inch and larger tires.