Question · Q4 2025
Ryan Brinkman followed up on the more sophisticated approach to rental pricing, asking if it involves new or refined software systems, and the key drivers of progress and catalysts for further improvement.
Answer
CMO Sandeep Dube explained that the pricing sophistication is a combination of improved systems, which is a longer-term journey, and a continuous re-evaluation of pricing structures and approaches. He noted that new talent in the revenue management team has applied different theories, leading to immediate positive RPD results in Q4 2025. Dube emphasized that this is still in the early stages, and continuous improvement is expected.
Ask follow-up questions
Fintool can predict
HTZ's earnings beat/miss a week before the call


