Question · Q3 2026
Ryan Daniels inquired about the new HCP marketing initiative, specifically if it has begun selling for the 2026 season, the reception from pharma clients, and whether the revenue generated will be incremental or a shift from existing DTC budgets.
Answer
Chaim Indig (CEO, Phreesia) confirmed that Phreesia has started piloting the HCP offering for select clients and has seen significant demand, with programs expected to launch in the new fiscal year. He believes these are incremental dollars, as DTC and HCP budgets are generally distinct.
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