Question · Q3 2025
Ryan Gravitt asked how the anticipated audience growth for UFC, resulting from the removal of the pay-per-view paywall, has influenced conversations with current and potential sponsors. He also sought insight into the expected impact of this change on partnerships growth in 2026.
Answer
Andrew Schleimer, CFO of TKO Group Holdings Inc, noted significant excitement from sponsors regarding the increased accessibility of UFC's premium content to a broader fanbase. He highlighted that combining commercial units and inventory from new media rights deals further bolsters the long-term goal of achieving $1 billion in total company partnership revenue. Mark Shapiro, President and COO of TKO Group Holdings Inc, emphasized that these are 'partnerships' rather than just sponsorships, covering activation, experiential, branded content, and commercial inventory. He pointed out that the wider universe of Paramount Global's 75 million-plus global subscribers (compared to ESPN+'s 25 million) allows TKO to reopen deals with existing partners for increased value and engage in fruitful conversations with new categories, with two major new deals expected by year-end.
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