Ryan James Powell's questions to CarGurus Inc (CARG) leadership • Q4 2024
Question
Ryan James Powell, on for Naved Khan, asked about recent trends in OEM advertising revenue and the company's outlook for that business line in 2025.
Answer
Sam Zales, President and COO, expressed strong optimism for the OEM advertising business, though he did not provide specific quarter-to-date numbers. He attributed its success to CarGurus' large consumer audience, refined ad targeting on uncluttered pages, and a strong client management team that successfully retained all existing OEM customers and won back others who had paused spending, driven by rising new car inventory.