Ryan [Last Name Unknown]'s questions to Natural Grocers by Vitamin Cottage Inc (NGVC) leadership • Q2 2025
Question
Ryan, on behalf of Scott from an unknown firm, inquired about several operational aspects, including the specifics of the {N}power loyalty program, consumer basket trends amid economic pressures, and future store expansion plans. He also asked about current inventory levels, the performance and future of the Instacart delivery partnership, the pace of store remodels, and shifts in the company's customer age demographic.
Answer
Co-President Kemper Isely explained that the {N}power program drives engagement through personalized offers, a points-based rebate system, and exclusive member pricing on key products. He confirmed that basket sizes have remained steady and that in-stock levels are strong at 97%. Isely noted that delivery via Instacart constitutes a stable 2% of sales with no plans to internalize the service. He also revealed plans to expand into a new state, described the remodel cadence as opportunistic, and confirmed that the company is successfully attracting younger, millennial customers, which is contributing to traffic growth.