Question · Q4 2025
Ryan MacDonald asked about Max subscriber retention and renewal trends in Q4 2025, the first large cohort lapping, and how this guides the strategy to bring Video Call to Super. He also asked Gillian about the expected impact on ARPU and subscriber movement from Max to Super, and the assumptions in the guidance. Additionally, he inquired about new distribution channels for Duolingo Math, such as Duolingo for Schools.
Answer
Luis von Ahn (Co-Founder and CEO) clarified that Max numbers are 'quite good,' and the decision to move Video Call to Super is an 'offensive move' driven by decreasing AI costs and the philosophy of reaching a larger user base, not by Max retention issues. He noted that the exact impact of Video Call in Super is unknown and will be A/B tested, with guidance providing bounds and potential metering if necessary. Regarding Duolingo Math, Luis stated the initial focus is on product development to create the 'best tutor app for math.' The go-to-market strategy is hypothesized to start as a supplemental tool for school, competing with services like Kumon, leveraging parents' high propensity to pay for math education, though this is a long-term vision beyond the current year. Gillian Munson (CFO) later confirmed the guidance provides room for these experiments.
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