Question · Q3 2026
Ryan MacWilliams asked if GitLab sees an opportunity to increase pricing on its higher-end plans, given the integration of AI into DevOps and competitors' higher pricing for similar AI-enhanced plans. He questioned whether capturing value through usage-based pricing is a more likely strategy.
Answer
Bill Staples, CEO, GitLab, stated that their plan is to capture value through usage. He believes a usage-based pricing model, where customers can pre-commit for usage to earn better rates, is the right long-term approach. He noted that this approach has been well-received by customers, who are excited about the value and tend to buy more over time.
Ask follow-up questions
Fintool can predict
GTLB's earnings beat/miss a week before the call