Question · Q4 2025
Ryan Meyers sought clarification on the 3% same-store sales decline in Club Pilates for Q4, asking if it was solely due to tough year-over-year comparisons or if demand had softened. He also asked about the learnings and potential applications from the recent pricing survey.
Answer
CFO John Meloun and CEO Mike Nuzzo confirmed that the Q4 Club Pilates same-store sales decline was primarily due to challenging year-over-year comparisons and the difficulty of consistently comping positive on already high average unit volumes. They emphasized that franchisor profitability is driven by opening more units. Mike Nuzzo detailed the pricing survey, conducted with an outside consultant and franchisees, which yielded foundational insights. Initiatives from the survey, including inflation adjustments, enhanced trial offers, updated cancellation fees, regional pricing consistency, and a new unlimited offering, will be tested starting in Q2 2026 and expanded based on results, with applicability across other brands.
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