Question · Q3 2026
Ryan Sigdahl inquired about recent sales trends, specifically during Black Friday and Cyber Monday, and whether the negative impact from the government shutdown and weak consumer sentiment has shown any signs of improvement. He also asked about the Q4 margin strategy regarding promotions versus profitability and the impact of the Florida Second Amendment Sales Tax Holiday.
Answer
Jennifer Fall Jung, CFO, stated that the negative sales trajectory observed in late October continued through November, with no significant pickup after the government shutdown. She explained that the Q4 promotional strategy is twofold: to leverage existing inventory to drive sales and traffic, and for essential seasonal inventory management. Regarding the Florida tax holiday, she noted it had no huge impact as Florida is not one of their larger markets.
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