Question · Q4 2025
Ryan Sigdahl asked how Flutter Entertainment plans to maintain its structurally higher hold while retaining player wallet share, given the pronounced moderation in customer activity and unfavorable recycling in the US, especially relative to peers.
Answer
CEO Peter Jackson reiterated that the core issue in Q4 was inefficient generosity deployment during sustained high margins, not the high margin itself. He emphasized addressing this through a more responsive and personalized generosity strategy, learning from Australia, and ensuring consistency to avoid customer confusion and retain wallet share.
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