Question · Q4 2025
Sachin Jain questioned the mid-term price elasticity for Wegovy pill, asking if $150 is a price floor and if the company would consider lowering prices for higher-dose oral ($299) or injectable ($349) versions given strong demand at lower prices. He also asked CFO Karsten Munk Knudsen about the drivers for flat margins despite aggressive top-line guidance, seeking details on cost savings.
Answer
CEO Mike Doustdar explained that price is crucial for volume, citing the Wegovy pill's launch at $149, which generated 15 times more first-month prescriptions than injectable Wegovy and twice that of Zepbound, demonstrating a better business case. He views the short-term price reduction as an investment for medium-term volume increases. CFO Karsten Munk Knudsen attributed flat margins to discretionary items like restructuring costs (a net benefit compared to 2025) and super-disciplined resourcing, with budget cuts across many departments while prioritizing R&D investments.
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