Question · Q4 2025
Sam Darkatsh inquired about the inherent assumption for industry like-for-like net pricing within Whirlpool's $175 price mix guide for 2026. He also asked about the flat RMI guide for 2026, considering recent moves in resins and base metals, and how hedging strategies might impact exposure to higher copper, aluminum, nickel, and zinc prices.
Answer
Chairman and CEO Marc Bitzer stated that Whirlpool does not publish industry pricing assumptions but noted that the $175 guide includes components from a better promotional environment, new products, and overall mix, with roughly one-third to half attributed to a less promotional environment. He indicated that if the promotional environment of the last six weeks holds, the outcome would be favorable. Regarding RMI, Bitzer confirmed steel is flat due to multi-year contracts. He noted resins are a 'good guy' and aluminum/copper are 'bad guys,' but buffered by hedging corridors, resulting in an overall assumption of flat or no major surprise from raw materials.
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