Question · Q4 2025
Sam Reid asked about the sequential step-up in incentive loads from Q3 to Q4 2025, seeking clarification on the levers used to clear spec inventory (price reductions vs. buy-downs) and the incentive loads embedded in the Q1 2026 guide. He also inquired about categories driving lower stick and brick costs in 2026 and trends in labor.
Answer
Jim Ossowski, Senior VP of Finance, attributed the Q4 incentive increase to aggressive efforts to move speculative inventory, noting financing incentives remained flat. Ryan Marshall, President and CEO, reiterated that incentives are expected to remain elevated. Mr. Ossowski added that Q4 stick and brick costs were $78/sq ft, with expectations for flat to slightly down costs in 2026 due to help from lumber and labor, including tariff impacts.
Ask follow-up questions
Fintool can predict
PHM's earnings beat/miss a week before the call


