Question · Q4 2025
Sam Reid asked about incentive loads as a percentage of revenues in Q4 and what's embedded for Q1, specifically how aged inventory is being incentivized. He also sought context for the wide range in 2026 delivery volume guidance, particularly whether the low end assumes built-to-order (BTO) sales do not meet expectations.
Answer
President and COO Robert McGibney indicated mortgage concessions were around 1% in Q4, primarily applied to inventory, and expects incentive usage to decrease. Chairman and CEO Jeffrey Mezger added that typical incentives are 1-2% for closing costs. McGibney explained the 2026 delivery range reflects current visibility into the spring selling season, with the midpoint assuming a "normal" spring and slightly over four BTO sales per community in the first half. The high end would be achieved with a stronger spring.
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