Question · Q4 2025
Samantha Chiang asked about the margin and cash-on-cash return profile of Shake Shack's growth regions (South, West, and Midwest) compared to its legacy coastal core, and how this regional mix shift might influence system-wide margins over the next three to five years.
Answer
CEO Rob Lynch explained that while new markets might have smaller populations and lower average unit volumes (AUVs), this is mitigated by opening higher-revenue drive-throughs. He noted that real estate and labor costs are lower in these growth regions compared to legacy markets like New York City and Los Angeles. He anticipates continued margin expansion, guided at 50 basis points per year, driven by operating excellence, supply chain optimization, and the diversification of the company's footprint, which should positively impact margins.
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