Question · Q4 2025
Samir Khanal asked for early observations regarding the Simon Plus loyalty program, particularly its impact on traffic and retailer sales since its launch in November.
Answer
Chairman, CEO, and President David Simon expressed satisfaction with early customer adoption and brand excitement, noting a successful holiday activation that generated organic buzz and increased traffic. He mentioned plans to continue focusing on new rewards, retailers, and partnerships with external loyalty programs in 2026.
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