Samuel Moran-Smyth's questions to ING Groep NV (ING) leadership • Q2 2024
Question
Samuel Moran-Smyth asked about market share gains in lending, particularly in challenging markets, and questioned the subdued net deposit growth in Germany during Q2 despite promotional activity. He also sought clarification on what constitutes a 'marketing campaign'.
Answer
Executive Steven van Rijswijk highlighted Poland and Italy as challenging markets showing strong lending growth. He clarified that a significant €11 billion deposit inflow in Germany occurred in Q1 due to a campaign launched then, and that Q2's growth was more broad-based without a major new German campaign. He defined a 'campaign' as the launch of a new, time-bound offer that drives a large, initial inflow of funds.