Samuel Wang's questions to MINISO Group Holding Ltd (MNSO) leadership • FY 2024
Question
Samuel Wang of UBS asked about new IP plans for 2025, progress on collaborations with major partners like Sanrio and Disney, and the status of the company's retail partner integration and reform program.
Answer
Executive Guofu Ye announced plans for over 90 IP events in 2025, including major projects for key holidays. He confirmed strong progress with partners, citing a successful Winnie-The-Pooh launch in the U.S. Regarding retail partners, he described an ongoing optimization strategy to support high-performers and phase out others, clarifying it's a continuous process to improve brand presence rather than a project with a fixed end date.