Sang-Jin Byun's questions to Wix.Com Ltd (WIX) leadership • Q1 2025
Question
Sang-Jin Byun from Jefferies inquired about the factors behind the deceleration in Partners revenue growth to 24% from 29% in the prior quarter. Additionally, he asked about the distribution and marketing strategy for the new Wixel product, given its distinct target user base.
Answer
CFO Lior Shemesh attributed the Partners revenue growth moderation to a 2-point FX headwind and slightly lower-than-expected GPV growth, while reaffirming the segment remains a key long-term growth driver. CEO Avishai Abrahami outlined the Wixel strategy as creating a new funnel by leveraging the existing user base, pursuing strategic partnerships, and applying Wix's disciplined marketing expertise, while emphasizing the product is still in its early stages.